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 O’Douds began with a simple search for an all natural pomade. Unable to find this within the current market, Clayton Douds set out to make one on his own. In February of 2014, he released his first traditional pomade, though he still saw his business as a part-time hobby. Interest soon outpaced production, however, and his hobby turned into a full-time business. Over the next year, he created several more products that fit his vision of natural and well-sourced goods. 

Throughout 2015, O’Douds has continued to grow and evolve, never losing sight of its original mission. The O’Douds team has enlarged to include three people and now has a permanent shop in Brooklyn, NY.